Your home page should clearly display the products and services you offer.
Simplify your navigation.
Refresh your content often.
Clearly display your logo to brand your company.
Use a high contrast between your text and background colors.

Research keywords for your business and use them within your meta tags.
Visit a competitor's website and compare it with yours.
Sign up for free local business advertising.
Use strong call-to-action words to catch a customer's attention.
Consider social media and/or blogs.